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Illinois Gov. J.B. Pritzker

woman gets a COVID-19 vaccination
Lucy Y. Powderly receives a Pfizer Covid-19 vaccine from sergeant Julia Benson of the Illinois Army National Guard at a vaccination center established at the Triton College in River Grove, Illinois, on February 3, 2021. (Kamil Krzaczynski / AFP / Getty Images)

How data guided Illinois’ COVID-19 vaccine awareness campaign

Civis Analytics helped Illinois identify which messages will be the most effective at convincing "the movable middle" to get a COVID-19 vaccine.
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